Publié le 23/07/2025
At dusk on 22 July 2025, the Monte-Carlo Beach was dressed in lights. Between the umbrella pines and the ochre hues of the sunset over the Mediterranean, Vanity Fair France and the Société des Bains de Mer invited, for a private evening, those who make the new glamorous face of the Principality shine. The princely family was naturally in the spotlight: Pauline Ducruet, renowned designer of the Alter Designs brand, Camille Gottlieb, Alexandre Grimaldi, model and global ambassador of the Principality, as well as Louis Ducruet and his wife Marie, all charismatic representatives of a golden and influential generation. Alongside them, the international sportsman Paul Pogba, recently recruited by AS Monaco, accompanied by his wife Zulay, brought a touch of sporting prestige to the event. Among this exclusive circle of guests was the Monegasque real estate agency Petrini Exclusive Real Estate, a specialist in setting up in Monaco, embodied by its founders Eugenia Petrini and her son Paolo Petrini, who continue to confirm their position as key players in the Rock.
The August special issue of Vanity Fair France dedicated to the icon Grace Kelly revisits the famous photo shoot made in Jamaica in 1955 by the legendary photographer Howell Conant. This vision of "natural glamour" is perfectly echoed in the evening organized at the Monte-Carlo Beach, a mecca of elegance since 1928. In this setting steeped in history, Jeremy Jakubowicz, a photographer known in Monaco for his fashion and celebrity portraits, captured the essence of the event for the magazine.
On this occasion, Vanity Fair France brought together a constellation of guests in Monaco that perfectly reflect the Principality: heirs to timeless glamour, but also representatives of daring modernity. Each summer, true to its tradition, the magazine explores a legend to probe what remains of its evocative power. This year, Grace Kelly continues to fascinate with her natural elegance and singular freedom. The event celebrated the star in his most intimate dimension, thanks to the rediscovery of Conant's historical photographs. Capturing a furtive drop of water delicately gliding over her skin, these images reveal the spontaneous truth behind the Hollywood myth, sublimating an authentic and rebellious woman whose aura continues to inspire beyond generations.
The Vanity Fair evening in Monaco brings together a mosaic of influences: the footballer Paul Pogba and his wife Zulay, recently established in Monaco, the new Grimaldi generation with Pauline Ducruet and Louis Ducruet, Camille Gottlieb and Alexandre Grimaldi, but also figures of entrepreneurship, of fashion and sport such as Rommy Gianni, emblem of Monegasque polo, Antoine Zeghdar, rising star of rugby, or the creator of French comedians such as Redouane Bougheraba. Also present were key faces in the digital sphere such as influencers Emma Houlmière, Lovisa Barkman, Lisa Bilunova and the highly acclaimed Anna Andres. This mix perfectly embodied the Monaco of 2025: cosmopolitan, creative, connected to its heritage and resolutely turned towards the future.
It is in this privileged setting that Paolo Petrini, head of Petrini Exclusive Real Estate Monaco, was able to talk with Pauline Ducruet, founder of the Alter Designs brand. Their exchange was all the more spontaneous as they had recently shared, each on their own, their vision of Monaco in the TF1 report, 50 Minutes Inside, which had as its subject "Why the Principality of Monaco is still so dreamy" without however having been able to meet there. This Vanity Fair evening was the perfect opportunity to engage in a friendly conversation about their respective experience in the spotlight and their common bond with the Principality.
A report that had also highlighted the cultural and economic dynamism of the Rock as well as the discreet and sought-after expertise of the Petrini real estate agency. Throughout the evening, Paolo Petrini also shared convivial moments with other personalities such as Flavy Barla, as well as the talented photographer Jeremy Jakubowicz, whose striking shots regularly capture the international elite present in Monaco. These meetings, orchestrated under the umbrella pines of the Monte-Carlo Beach, once again testify to the importance that the Petrini agency builds around the Monegasque entrepreneurial and social sector.
Being invited by Vanity Fair is not trivial for a real estate agency. This underlines Petrini Exclusive Real Estate's anchoring in the Principality's cultural and economic networks. Managed by Paolo and Eugenia Petrini, this family agency combines in-depth knowledge of the market, a network of influence and a media presence.
This visibility, which began with appearances in several international media and reinforced by Vanity Fair, translates into a concrete advantage for clients: entrusting their property or looking for an apartment in Monaco with Petrini means accessing a network where the rarest properties circulate. often off-market.
In a market where discretion and privileged access are decisive, media exposure becomes a powerful lever. The Petrini agency transforms this visibility into real opportunities for its clients: a wider audience, enhanced credibility and connections with international decision-makers and buyers. From the purchase in Mareterra to the historic residences of the Carré d'Or, Eugenia Petrini and Paolo Petrini accompany sellers and investors in every step, combining legal rigour, wealth advice and prestigious storytelling to enhance the value of each property.
In just a few months, TF1 and Vanity Fair have established Petrini as one of the most publicized agencies in Monaco. This is not just recognition: it is proof that the agency is part of the events that make Monaco today. A presence that reinforces its mission: to offer a tailor-made service to the most demanding clients, at the heart of Monaco's prestigious real estate market.
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